APMEX is one of the largest online bullion dealers, a place to actually buy gold and silver. goldprice.dev is the developer API: JSON responses, 31 currencies, and MCP on every plan.
We could not find a published, self-serve developer API on apmex.com (only an embeddable widget), so most rows compare a bullion retailer to a developer API rather than API feature to API feature. Source: apmex.com (About + Price Widget page) as of 2026-07-25. Last verified 2026-07-25.
Which one to choose
Where APMEX wins
It's the better site if you're buying metal, not calling an endpoint.
It actually sells gold and silver. More than 20,000 coins, bars, and rounds from major mints, including the U.S. Mint and Royal Canadian Mint. goldprice.dev sells no metal, it's data-only.
Real-time bid and ask, on the page. APMEX's own site states you can see real-time bid and ask prices throughout the site, built for a buyer deciding whether to purchase right now.
An embeddable price widget. A customizable Gold/Silver/Platinum/Palladium spot-price widget other site owners can copy onto their own pages after logging into an APMEX account, a ready-made display, not a raw feed.
A large, long-running retail operation. Founded in 1999, APMEX describes itself as the world's largest online retailer of precious metals, with over $11 billion in transactions since founding, an established retail track record goldprice.dev, a data API, doesn't compete on.
Where goldprice.dev wins
Built to be called from code, not embedded as a widget.
An actual documented API. A REST API with an API key, a free tier, and versioned endpoints. We could not find a published, self-serve developer API on apmex.com, see the FAQ below.
JSON you can parse, not a fixed widget. Every response is structured JSON with unit-annotated fields, an is_stale flag, and per-source attribution via sources[], shape it into your own UI instead of embedding a preset widget.
No account required to pull prices. APMEX's widget embed code sits behind a login. goldprice.dev's live XAU spot endpoint works without an API key at all, up to a per-IP hourly limit.
MCP on every plan. A native Model Context Protocol server, including on Free, so an AI agent can query gold prices directly.
31 currencies, paid live. Gold spot in 31 currencies on every tier, computed from USD spot × FX, live on paid plans and 15 minutes late on Free; APMEX's widget is priced in USD.
The actual retail price, by country. Live dealer sell & buyback quotes with premium-over-spot across selected countries, from $19 Basic.
Free tier that fits a script. 5,000 calls/month, no credit card.
Who should pick which
This isn't really a competitive choice, it's two different jobs. Pick based on whether you're buying metal or writing code.
Pick APMEX if…
You want to actually buy or sell physical gold or silver.
You're placing an order for coins, bars, or rounds, or you want a spot-price widget to embed on your own site by copy-pasting a login-gated code snippet.
→ apmex.com · account required for the widget.
Pick goldprice.dev if…
You're writing code that needs a live gold price.
You're building an app, a bot, an internal dashboard, or an AI agent that needs to fetch gold, silver, or copper prices programmatically, including what gold actually costs to buy in selected countries, with a documented API, rate limits, and MCP support.
→ Commercial use on every plan · Paid plans need no credit link; Free requires a visible link to goldprice.dev near the prices.
Landed here by mistake?
If you want to buy metal or embed a preset widget, APMEX is the established name. If you're about to write a fetch call, you're in the right place.
We couldn't find a published, self-serve developer API or JSON feed on apmex.com. APMEX offers an embeddable Price Widget (apmex.com/widgets/gold-silver-spot-price-tracker) that website owners can add via copy-paste code after logging into an APMEX account, that's a widget, not a general-purpose API. Third-party scraping services exist specifically to pull APMEX product and price data, which is consistent with there being no official API to call instead. goldprice.dev is a documented REST API with JSON responses and an MCP server on every plan, including Free.
What is APMEX, exactly?
APMEX (American Precious Metals Exchange) is an online bullion retailer based in Oklahoma City, it sells more than 20,000 gold, silver, platinum, and palladium coins, bars, and rounds. Its own site states, "You can see real-time bid and ask prices throughout our site." It's a place to buy and sell physical metal, not a data source built for other applications.
Can I embed APMEX's prices on my own site?
APMEX publishes a customizable Price Widget for Gold, Silver, Platinum, and Palladium, you set size, theme, and refresh interval, log into an APMEX account, and copy the generated embed code. goldprice.dev takes the opposite approach: a REST API you call directly, with structured JSON you can shape into your own UI instead of embedding a fixed widget.
Can I build a product on top of APMEX's price data?
Not through anything APMEX publishes as a general-purpose API. goldprice.dev is designed for exactly this: a documented REST API with an API key, 5,000 calls/month on Free, and a native MCP server so an AI agent can query gold prices directly.
Start with a free API key
5,000 requests a month on the free plan. No credit card.
goldprice.dev